Steps To Maintain High Conversion Rates During in Covid-19 Outbreak
The conversion rates have dropped down massively during the ongoing COVID-19 outbreak. The global traffic growth has come down even in the financial sector. But it can be maintained high using some good practices as mentioned below.
Step 1: Analyzing Popular Topics & Keywords:
Today, people and media coverage are looking for news regarding the Coronavirus since the outbreak is increasing beyond human expectations. Use this opportunity for your content and SEO strategy.
Step 2: Popularizing the COVID-19 Related Contents:
Use the Coronavirus related content to target the audience connected to your business. Go through the popular keywords and post blogs and contents related to the current outbreak.
Step 3: Avoid Imposing your Products or Services to the Customers:
In this hard time, if you focus on selling the products or increasing the profits, it could change your marketing strategy into a disaster.
Step 4: Change the Method of Ad Messaging:
Creativity plays a vital role in changing marketing strategies. Adapt to the situation and promote your business according to the current situation.
Step 5: Multichannel Marketing:
This would cover several audience by interacting with your customers rather than the usual way.
Step 6: Keep in Touch with your Audience:
Always do not let the gap between service and the customers. Informing about your delays to the customers could maintain the conversion rate.
Step 7: Adding Visuals to Turn Attention to your Site:
Use relevant visuals or images to make out a better impression on your business. Display the services regarding safety in a simple way.
Step 8: Value the Customers:
Find a way to travel along with trusted customers. Every customer is important for a business to attain a better level of growth.