2020 Google paid search trends that have nothing to do with the pandemic

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2020 Google paid search trends that have nothing to do with the pandemic

The Covid-19 pandemic has already had a massive impact on performance of advertisers’ those who spend their money on paid search marketing for various industries and business situations. But the pandemic situation has nothing to do with the performance of paid marketing. The trends that mainly affect the paid search marketing and their examples are shown in this article. Collection of long standing Tinuiti advertisers shows that the tablet spend growth for Google US paid search had started to decline during 2019. In Q3 of 2019, the tablet spend growth was 5 % and later, it faced off a 22% decline in the year's final quarter. This has further slid during the year 2020. When compared to Phone and Desktop, Device trends shifting strategies varies as per demand. Global Tablet shipping also declined heavily from 2019 among shipments. Shipments were the lowest in Q4 2019 ever since Q3 2012. However, smartphones have better gains with all functions. Tablet doesn't have the same demand as that of smartphones. Hence, the paid search advertisers have seen a high decline in recent years. In March 2019, shopping ads featured in Google search were grouped with the core search network. Search Partner Network opposed this. It was a decision by Yahoo to transfer Microsoft Ads for its search ads. This highly causes a relationship when some Google search partner traffic comes from Yahoo. These changes led to a steep decline in the click share coming from search partners for Shopping in particular, and by the end of Q2, click share for both text ads and Shopping was below 1%.