Bing is one of the search engines that many users have been working on for years. Until now, Bing has not revealed its search ranking factors. The ranking factors are the deciding authorities that make the search results to be at the top or bottom. Similarly, Google has its criteria for ranking websites, but it does not match with Bing. It is well known that Google is the most preferred search engine compared to Bing, Yahoo, and other search engines. But the recently updated guidelines have created curiosity on how Bing works and what makes it stand out from other search engines. It has revealed the ranking factors with its updated guidelines. Bing Ranking Factors - For SEO, this ranking factor serves as useful information for site development. Based on the updated guidelines, the Bing search results are generated by the algorithm that matches the search query. Bing said that it has added new designs and improved the algorithms to generate the most relevant and useful search results. Ranking factors such as Relevance, Quality & Credibility, User Engagement, Freshness, Location, and Page load time are mostly concerned with ranking contents. But now, Bing has guides to help the user on how to make their sites to be the best and how to be listed at the top in the search result. Now, the site owners must be careful in the language being used because the foul language and offensive information can make their site’s content demoted according to the new guidelines of Bing.