It's undoubtedly mentioned that a staggering $917.2 billion on digital banner advertising by 2028. Jaunt and get to know about the concept and solution for the issue.
According to Mobilesquared, RCS is called a new standard of messaging owned by global mobile operators worldwide.
Touted as SMSs'SMSs' successor, the RCS unites the best of two worlds; the reach, universality, and targeting of messaging, with interactivity offered by existing messaging applications such as WhatsApp.
It is all available undeviatingly from mobile users' providing a trusted environment that turns messaging into a more interactive and most engaging platform.
RCS is designed explicitly for B2C engagement, making it an ideal communication channel for brands to drive purchases, cross-sell and upsell, solve customer queries, and maintain a two-way dialogue with their audience.
An independent report has been published by business messaging intelligence experts, stating that digital banner advertising has achieved a notably low ROI. Like meaning—for each $1 million invested in a brand, just 0.1 percent or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Suppose brands neglect to divert budget to more effective digital platforms like RCS, they stand to waste a staggering $70.7 billion on digital banner advertising in 2020 and an enormous loss of $917.2 billion by 2028.
Brands will avert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years. According to the report by business messaging intelligence experts, the Global brand RCS will be worth more than $52.2 billion by 2028, with mobile operators claiming a significant portion of this revenue.
The leading mobile advertising and data monetization company, Out There Media (OTM), has uniquely linked mobile operators with advertisers through Mobucks. Mobuck enables mobile operators to monetize their data and assets, and simultaneously focus on reaching brands and agencies to their targeted audience.
Currently, Mobilesquared is the go-to partner for comprehensive business messaging market intelligence. Mobilesquared owns the most extensive global messaging data forecasts in the industry, trusted for business modeling, market sizing, and company expansion. It concluded that the brands stand to waste a staggering $917.2 billion on digital banner advertising.