Today’s business analysts suggest that promoting a business through digital marketing will be a great idea for the business to make a leap. Since everything is being accessed over the digital media today, the customer population over the digital platform is growing day-by-day, as is the marketing strategies to attract customers. Every company could have come across traditional marketing at the beginning or at some other stage. But they would have changed their business strategies entirely into digital marketing. Traditional marketing will have printing newspapers & magazines, broadcasting through televisions, direct mailings, and telemarketing. Meanwhile, digital marketing includes Search Engine Optimization (SEO), PPC, content marketing, and marketing through emails and social media. If a business wishes to sustain its growth in order to transform into a robust industry, it has to combine both traditional and digital marketing ideologies.
Some brilliant ways to combine traditional & digital marketing includes combining the cold calls with intent data, print media with deep media nurturing, event marketing with Account-Based Marketing (ABM), traditional content platforms with geotargeting, direct mailing with lead nurturing. You might have ended up with a question of how these could get combined. The strategical thinking and innovation in marketing would be the solution to the problem mentioned above. Before making a cold call, marketers need to think about the intent data. The intent data makes the cold calling more efficient compared to regular calls. Including the print media with a programmatic display is the best marketing tactic to nurture the relationship between marketers and buyers. Using event marketing helps the ABM campaign to value target accounts. Geotargeting will assist you in targeting the content platforms. In addition, it helps to reach more audience and reduces the leverage of content marketing. A lead in business nurturing will make the communication stronger between the buyer and the marketers. It can be enriched using lead nurturing with direct emails.