CMI Orchards started a digital marketing strategy designed to target apple consumers and improve retail drive sales directly. According to their most recent campaign, the retailer’s apple sales have increased to 14.8% compared with the previous year. The sales growth has increased by 28% for Kiku and Kanzi apples during the promotion period. Scroll this page to get CMI orchards launches new digital marketing strategy.
The company has teamed with MNI Targeted Media. CMI Orchards have clearly analyzed the data to find and target consumers based on their buying behavior. CMI Orchards uses geo-targeting, analytics, and research outputs for their digital campaigns and drive consumers to retail locations. They campaign either in person or online. A recent campaign resulted in 4,267 direct impressions. MNI Targeted Media said that “CMI has stepped out of the box to give strong support to the growers and retailers with the help of these digital tools.”
“CMI Orchards is the first Washington shipper to begin digital advertising campaigns of this magnitude,” said Marketing Specialist Danelle Huber. Although owners are working hard to promote brands and increase foot traffic to stores, the reach has not been sufficient. With the tool, you don’t have to invest more time or take effort.
They usually find the key target audiences and narrow down on consumer behavior patterns. Also, CMI Orchards is the only available Washington Apple shipper to work with Instacart to sell bagged products directly. CMI Orchards started partnering directly with Instacart before a year. The company has mentioned that it was interesting to work with Instacart and also wish to continue the partnership as they grow in online shopping. If you are a retailer, you can attend the free 30-minute webinar by CMI Orchards and MNI Targeted Media on December 2 at 11:30PST. Finally get CMI orchards launches new digital marketing strategy.