The very first step needed to be taken in earning a new customer is boosting your brand awareness. The digital marketing field is like an ocean. So, if you are trying to plan a strategy for boosting brand awareness, you need to be clear on which channels you choose. You should also decide how much priority you give to each of those channels. The following are some of the digital marketing strategies you need to consider to boost brand awareness:
SEOEvery single day, Google processes more than 3.5 billion searches. We make use of an online search for almost every problem or question that we have. If your website appears first on Google or any other search engine, thousands of new people will learn about you (or your product). SEO (Search Engine Optimization) is nothing but finding ways to make your website show up on Google. If you can make your website pop up on the very first page of Google (or a similar search engine), it is nothing less than the ultimate victory for your product or service. This will surely pay significant dividends in brand awareness. It will help if you keep in mind that building your website’s authority will help you gain more keywords. And, these keywords will make your website appear on page 1 of Google. When you successfully claim page 1, staying there will be a much easier task.
Pay-per-click (PPC) advertising
PPC is often known as the paid brother of SEO! While SEO concentrates on organic results, PPC focusses on how you show up in the paid results. At times, these paid results will dominate the SERP (Search Engine Results Page). This will make searchers scroll down their screens to view even the organic results.
PPC is known to raise brand awareness much more quickly than SEO. This is because, in PPC, you will be paying directly for the top spots. Whereas in SEO, you will have to work really hard to earn these top spots. PPC campaigns will depend on various factors, such as search behavior and demographics.
The PPC platform in the Google search engine contains a display network. This network reaches nearly 90% of all Internet users.
Social Media Advertising
In social media marketing, the people who view most of your updates are the ones already following you. So, social media marketing is a slow proposition when compared to advertising. When you start investing in social media advertising, you can gain visibility and followers in a quicker manner.
Almost every major social media platform contains advertising options. And, most of these options will be PPC.
The people who have a huge following on social media networks would have earned the attention and trust of your targeted audience. If your audience posts about your brand, it would be an immense help in attracting many more followers.
Content Marketing is a significant digital marketing strategy that can be employed in boosting your brand awareness. In case you are continuously creating high-quality content that is relevant to your target audience, you will be able to target more keywords in SEO. And, that is what Google appreciates.
Content marketing lets you reach prospective customers with useful content. This is especially helpful when those prospects are first asking questions about your product. You can succeed in obtaining that first point of brand awareness. This will remain in your prospects’ minds when they get closer to making a purchase decision.
We have now discussed some of the most important and most helpful digital marketing strategies that can be used in boosting brand awareness.