We all know the basics of Email marketing. But the Email marketing strategizes on one thing, and one thing only; it wants us to build loyalty, trust, and a boost in brand awareness. Email marketing generally refers to the email messages that are being sent to enhance the relationship with the customer and build loyalty and repeat business. Marketing tools are used by companies to develop and promote their own set of products and services. In this context, the tools refer to the strategies, techniques, and materials the companies have set to achieve on a daily basis. Most of the companies at present have several marketing tools like advertising, direct mail, and market research in order to bring up their name and the sales of their products. The companies have had a wide range of marketing tools at their disposal, and some of them are specially made for the boosting up of sales, and other tools will help in focusing the gathering of the consumer data. The most important thing to know is how the tools will help in improving your business and in gaining your goals and objectives. In such cases, people will make use of these so-called marketing tools to a good extent, and people will use the marketing tools at the same time. One of the most popular Social networking websites, Facebook has now confirmed that it is testing new email marketing tools for the pages that are having a small number of midsized to average businesses. For a business to send marketing emails, the Facebook test Email Marketing tool that can allow the companies to compose email marketing techniques with a user-friendly interface, and it will help in uploading their contact lists. These so-called marketing emails can be sent directly through Facebook, and their performance will be monitored by the new tool. Facebook had released a statement "We're testing new email marketing tools with a smaller number of businesses to see how we can help them to be more effective and notify their customers in the change in services and operations. We are also evaluating if these tools can be helpful for businesses and customers before taking a huge leap to expand the idea to a wider circle." With the new addition in the email, Facebook business pages are taking a major step forward and are also being eyed as one of the biggest competitors in the marketing paid platforms. It will only boost in extending Facebook's reach outside its own website. Until the present day, the platform was too limited to brands and websites that are mostly targeted on social networking. Now, with email marketing, this will be giving them access to the user's inbox, which could lead to a privacy breach. Many have already raised privacy concerns over the email marketing tool on Facebook. All we can do is wait and hope it is good, and it does good to the economy crash due to the pandemic lockdown. So, if you are considered to be one of the luckiest to have a trial at the marketing service, make sure to give out honest feedback.