Google Ads Tests Removal of Text Ads & This Week’s Digital Marketing News [PODCAST]

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Google Ads Tests Removal of Text Ads & This Week’s Digital Marketing News [PODCAST]

Marketing O'Clock and their team discuss the latest updates and rumors in the Google Ads world, the Microsoft Audience Network, and even other new ones. Christine “Shep” Zirnheld and Hosts Jess Budde, Greg Finn roll their eyes to the Google Ads’ latest updates. There is some good news too. The Microsoft Audience Network was just launched in time to rejoice our spirits. Check the Search Engine Journal YouTube channel for full video episodes. You can also find them in Spotify. Google Ads said that there would be limitations in the amount of search query data that is available to advertisers. This will be effective from September 1st, 2020. The queries corresponding to a significant number of clicks can be seen in the search query reports. However, the significant number, according to Google, remains unclear. New advertisers are unhappy with the new policy and some feel that they should have information related to all clicks. They are paying so that they would have transparency. The ads will appear in the search results. Most of the advertisers logged into the Google Ads accounts are no longer able to create new text ads. The responsive search ads are the only search ads available for new creative works. Others still speculate that this is a forerunner of a permanent change. Google has not yet confirmed whether this is true.