All of us know that Google is the most widely used search engine. People of all ages from all parts of the world use Google to find answers to various queries. Recently, there have been some changes and developments in the way that this search engine giant looks at content and considers it for ranking. The latest news is that Google confirms it doesn’t index passages separately.
A few weeks back, Google tweeted about its indexing technique. It was all about how Google indexes passages of a webpage and what exactly this new development means for SEO. Google confirmed that this change does not mean it will index individual passages independently of the pages. Google stated that it would continue to index pages. It will do what it has done for so many years. And, that is, it will consider information about entire pages for ranking. However, Google will consider the passages from those pages as an “additional ranking factor.”
Thus, Google has confirmed the fact that it doesn’t index passages separately.
Recently, Google shared on its official channels that it will soon identify individual passages of a page to understand the relevancy of a page to a search query. The search engine giant has also proclaimed that this new development will be a “global change.” And, this change will be improving 7% of the search queries.
According to Google, the latest idea of indexing passages works like this:
Searches that are specific can be the most difficult ones. This is true because, at times, a single sentence that correctly answers your query might be buried deep inside a webpage. And Google has thought a lot about enhancing its rankings so that people can get the right answers to their queries even if they are buried deep inside webpages. This is how Google came up with the idea of indexing passages on a webpage.
Google states that some webpages might be too long or might contain multiple topics. This condition of webpages might “dilute” the ways in which parts of a webpage are relevant for specific queries. Google’s latest strategy of indexing passages will help it in surfacing content that might otherwise not be considered relevant if the webpage is considered as a whole.
However, this new technique of indexing passages will not be affecting the creators’ work. Content creators need not do anything special to accommodate this latest technique. Google simply wants them to continue to concentrate on great content (as before). Google also wants the creators to stick to the advice and suggestions it has to offer, as they have done so far.
By now, you might have obtained an idea of how Google confirms it doesn’t index passages separately.
Initially, many users were confused about Google’s most recent development of indexing passages. This confusion happened because of Google’s initial language about the change. These were Google’s exact words: "we are able to not just index webpages, but individual passages from those pages.”
The above statement sounds as if Google has taken up some separate indexing process. Many people had to clarify this scenario with Google. So, the search engine giant confirmed that its indexing procedure has not changed. But there is a slight change in Google’s ability to parse a relevant passage that might be hidden deep inside a page and would not have been ranked before by Google.
And now, there is some good news for content creators and SEO pros. This latest technology will help them create content in a manner that best serves their audiences. In addition, the content creators and SEO pros need not always think about optimizing content around a single keyword.
Thus, we have seen Google confirms it doesn’t index passages separately. We have also discussed how Google’s new technology works and the changes that will happen in ranking webpages.