SEO (Search Engine Optimization) & SEM (Search Engine Marketing) are the two important tools that help you to increase the number of viewers for our web page. Also, with the SEO and SEM techniques, you can make your website rank higher in the search engines. SEO is a component of SEM, however, SEM uses the paid search. According to Search Engine Land, SEM uses the ads on search engines to gain website traffic. In contrast, SEO uses a free, organic, editorial, or natural search results to increase the visibility of a website. In short, SEM includes components of paid search, whereas SEO uses keywords, tags, link titles, etc., to lift the website to the top. To perform both on-page and off-page activities, SEO is the better tool. The elements of on-page SEO are optimized metadata, well-written and optimized page copy, simple and well-formatted page URLs, and Social sharing integration. Elements of off-page SEO are link building, social signals, and attracting attention from the social bookmarking site. Some of the examples of SEM are Google AdWords, Bing ads, and Yahoo search ads. Some key strategies used by SEM are launching ad campaigns, creating ad groups, writing relevant ad copy, setting ad budget, and monitoring metrics.
What is the right time to focus on SEO and SEM?SEO is useless if you don’t have a landing page. So, first, you need to focus on SEM while launching your website and creating your initial online footprint. Once SEM has been done correctly, you can focus on SEO. To deliver the statistical result, SEO may take some more time. But it will be less costly compared to SEM. How SEM related to SEO? If you’re confused with SEM and SEO and don’t know what to choose among these two, then first, identify your needs. After identifying the needs, learn more about SEM or SEO, and then use it.