SEO saw a sea change in 2019. The changes that happened might make you alter the way in which you produce and distribute online content. If you wish to know what changes SEO encountered in 2019, and what might happen in 2020, continue reading this page
SEO trends in 2020 - SEO practices have to be updated to a more voice-centric style. These days, we are relying on voice assistants more and more. This is the reason why search engines (like Google) are going to make use of voice-optimized SEO. There are differences in the way people use voice technology to search for stuff and how they manually type a question on a search engine.
For instance, if you are looking for a good bakery in your area, you will usually type in “bakeries my area” into a search engine. But when you make use of voice technology, you will be saying, “Find out good bakeries available in my area.” This is how voice technology differs from manual searching. Such subtle changes will make a whole lot of difference in SEO rankings.
There has been an increased concentration on the mobile-optimized sites. Google prefers sites that will load faster and with lesser dead weight and broken links. Since the queries are made in a mobile environment, SEO needs to take this aspect into account. Mobile-First is still playing a significant role in SEO.
In 2019, Google introduced the BERT algorithm. BERT is the abbreviation for Bidirectional Encoder Representations from Transformers. It was developed to focus on NLP (Natural Language Processing) and intent-based searches. Google has started to go past search ranking that is based on keywords.
Therefore, we can say that a more intent-based SEO technique will be adopted by search engines in 2020. This strategy has to be used to stay ahead of the curve.
Google has been stressing on accessibility in recent years. Google and other search engines will be focusing more on accessibility, especially in the case of people with disabilities. You need to have a site that is optimized for accessibility and this will have an impact on your clients and your search rankings in a positive way.
Google is going to depend a lot more on EAT in 2020. EAT is the short form of “Expertise, Authoritativeness, and Trustworthiness.” Google will be rewarding the websites that contain all these three qualities.
Another acronym related to EAT is YMYL, which stands for “Your Money or Your Life.” YMYL shows how Google considers content in case of any search that will have an effect on an individual’s “Happiness, Health, or Wealth.” The main idea is that if a website claims to help a person with any of these three aspects, but instead provides misleading information, it might cause damage to that person.
We can conclude by saying that SEO trends and techniques keep on changing and will continue to do so in this year-2020. Getting your page to be at the top of the search results might be difficult, but there are a whole lot of things you can do to create a much-needed online reputation.
We have now seen top five SEO trends in 2020, how SEO has changed in 2019 and what new trends you can expect to happen in 2020.