When we talk about search engines, it has always been Google right at the top. But, when it comes to SEO, it is safe to think about Google Optimization. In this part, we sure know that Google's search market takes the top spot occupying two-thirds of the market, and it is only fair to see Google taking most of the marketers' focus for the time being. Have you given a thought about the other engines that are close to Google? Well, sitting at the third sport is Bing at 35.6% that is quite an improvement and something safe to write off. Here are a couple of reasons why Bing is the next big thing. The point is Bin and Yahoo, put together, make up for the 35% of the search engine market. This only means every third person will prefer to use either Bing or Yahoo rather than the traditional Google. For many who do not know, Yahoo has been powered by Bing for quite some time now. 51% of the searches are more reliant on Bing and its ranking algorithm. If you find out yourself in a few of the searches, you will find the Yahoo and Bing very much similar. This only means the Bing SEO and the Yahoo SEO work together. Yahoo incorporates most of its own services like the Gemini Ad Platform for more organic results. Just like the top spot occupier Google, both Yahoo and Bing run plenty of real-time tests on researching the users. The data you are getting from Bing is not in real-time results. When you see Yahoo receive a query, it sends back the latest result it has but also responds to the query you have listed. Yahoo will always be updating the data, so the very next time, if someone runs the same search, a fresh set of results will pop up. These two search engines (Yahoo and Bing) work hand-in-hand and will sync together. One great reason why you can add Bing to the SEO strategy is that you can make a conscious effort not to overlook Bing due to the few competitors who are eyeing on the ranking system. While most of the marketers still prefer Google over Bing due to the large share in the search traffic, there are much lesser when it comes to Bing. Now that you will be in direct contact with the lesser competitors, you are now more likely to earn the top spot in the ranking system and will have all the balls rolling and targeting the web traffic on Bing than you will get on Google. Unlike Google, which is more focused on the ranking factors, Bing is more open based on these factors. Most of the links are more focused on manipulating the site ranking, and they may be considered a part of a link and the violation of the SEO guidelines. Bing has clearly stated that the first step in gaining traffic is to make sure the pages are well indexed. You can run your website in the Bing search bar, and this will only make sure all the important contents are indexed on Bing. If you do not have the indexation with Google, you will find Bing also knowing most of the pages. If you have a brand new website, Bing will take its own ample amount of time to do a search. In order to make your page look on top, you will have just one option- which is to submit the page to Bing itself. You can suggest Bing have a crawl at your website at regular intervals. You can use the Bing Webmaster Tools to set the crawl and rate the time of the day when the website needs to be crawled. The initial crawl rate is considered to be critically low, and if your site is quite large, you can turn it up to full volume.
SUBMIT SITEMAPHaving sitemaps are now, most importantly, more than ever. Your sitemaps need to be clean at all costs, and even having 1% of dirt will redirect your website with the error code of 404 or 500. To make sure Bing finds your Sitemap, you must include the path to the robots.txt or simply submit the sitemap to Bing through the tool account. It is located right under the Sitemaps section. All you have to do is to click Submit a Sitemap and enter the URL of the sitemap location. If you find any such errors coming during the time of processing, the sitemap will help in diagnosing the problems in a single file.