Innovation is what brings success for your business more than anything else. In the present marketing world, the competition to attract a new customer is higher, and it is the toughest task, to be frank. So while trying to attract new customers towards your products, you should also make sure that you keep hold of your existing customers.
Have you ever thought of carrying out email marketing for your business? Do you collect the email address of your customers when they first approach you inquiring about your product? No?
Then, its time to stop thinking and get into action. Here are some tips that would help you Stay in touch with your customers via Email marketing.
Before sending marketing emails to your existing customers or new email addresses that you have got, define the purpose of the mail. There is no gain in sending an email without any content or purpose. This will only lead to filling the customer's inbox, and probably if the customer is irritated, then your email id would be spammed. So first, decide what you need and send a mail according to your customers.
Invest your time in designing the email after deciding its goal. Make sure the contents you use in your marketing email are all yours. Do not copy or use general templates. Show your uniqueness in your emails as well.
Let your email be straight to the point. Introduce your customer to new offers or products in the mail itself, instead of sending them as attachments. Even if you send attachments, make sure they are not too big in file size as customers tend to avoid attachments in marketing emails.
Make sure the emails you send look personal while reading. Concentrate on the subject of your marketing email. Ensure the subject makes your customer read your mail. But it also should not be misleading, which will lead to loss of your customer's trust.