Youtube Content Strategy Using Google Trends
If you need suggestions and guidance regarding how to use Google Trends To Inform Your Youtube Content Strategy , you have come to the right place.
Google Trends can offer you some valuable insights that can aid your keyword and content strategies. This article will provide you with invaluable information on how to use Google Trends for your YouTube content strategy.
So, read on to find out how Google trends to inform your YouTube content strategy.
There has been a good amount of confusion over the kind of data that Google Trends represents. To clear this confusion and get a better understanding of Google Trends, consider the following points:
- If you have a specific query, Google Trends will not represent the actual search volume for that particular query.
- Google Trends will represent the relative popularity of a search query.
It is now time for the reader to comprehend the Google Trends data and the YouTube Algorithm. By this, you will get a clearer picture of how to use the Google trends to inform your YouTube content strategy.
Essentially, Google Trends has been known to show interest in a particular topic or idea from around the world.
The YouTube Algorithm
The algorithm focuses primarily on individual video performance. This kind of video performance will include the following:
- The click-through rates.
- The average watch time.
- The number of likes, dislikes, shares, and comments.
- The channel’s frequency of uploading new videos.
- How new is the video? It is to be noted that new videos get higher preferences.
- The user session on the YouTube platform.
Now, let us look into the methods to use Google trends to inform your YouTube content strategy.
Utilizing Google Trends Categories
You can make use of the category feature in Google Trends to view the topics that fall in line with the content that your channel is covering. In case your channel’s content fails to fall within any of these categories, you can view the topics that are related to the content.
By using Google Trends’ category feature, you can see the topics that are trending in searches. In addition, you will be able to detect any overlaps that might be relevant to your channel’s video content.
Taking A look Into The Different Search Types
Using Google Trends, you can identify trending topics across various types of searches. Your normal Google search will be different from the YouTube search.
By performing a Google search, you can easily generate video content ideas. However, by performing a YouTube search, you can gain more insights by checking out the topics and content, which are currently trending on YouTube.
When you compare your Google search with your YouTube search, you can notice certain similarities as well as differences between the two. By looking at such comparisons, you can get better ideas for the creation of your video content.
Analyzing Seasonal Trends
Another method to use the Google trends to inform your YouTube content strategy is by identifying seasonal patterns. Using these patterns, you can conveniently schedule your content creation and also prioritize the same. Seasonality will differ from one topic to another. If we decide that some of the trends are definitely seasonal, we can easily prioritize them.
Some of the other trends would fit according to the situation. We would not have anticipated such trends. However, we will be able to get more insight into these trends by looking at Google Trends’ data.
Analyzing seasonal trends will be particularly helpful for your YouTube content strategy because the YouTube algorithm has the habit of prioritizing trending and recent video content.
These three different methods would highly help you to use Google Trends To Inform Your Youtube Content Strategy.
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