The entire world seems to be curtained due to restrictions imposed by governments. But the actual imposer is a pandemic whose end appears to be uncertain as of now. The aftermath of this fight, brings fear, especially for the businesses. The business meetings and discussions are all happening remotely, discussing what can be done to thrive in the field
With the COVID-19 spreading over the world, it has not only affected the health of the people but has made a massive impact on all facets of life. There is a huge surge in unemployment in the States. Most of the businesses have lost their customers, and many have lost their business itself. But, this is not the end of the road. There is still hope with the digital media being crowded by people due to the lockdown. If the COVID-19 pandemic has dented your business, or if you are looking for strategies to stay alive in the market amid all difficulties, then here are some marketing strategies that could lead you towards success during this hardship.
Make this as your primary motto, instead of thinking this period as a chance to gain more by increasing the cost of your product. If your product is still surviving in the market, then make sure you extend your supporting hand to your customers by offering new or few services free-of-cost so that others who require your service to save their business may get some breathing space. Meanwhile, when you take these helping measures either by providing cost-free service or service at a reduced price, you may see your existing customers who are still ready to pay for your service. The free-trial or service will definitely bring new customers to your business. However, even if they do not tend to buy your product now, you get some new leads that could turn out to be profitable later.
With almost everyone using social media all the time due to the lockdown, the cost-per-click rates for ads online have reduced now. So, if you have not tried the paid ads for your business till now, better try it now when the cost is low.
There are several social media and streaming platforms where people are spending their time. With the conversion rate for several contents online getting reduced since the lockdown, plan for alternate ways to make use of the digital medium. One way is to make DIY videos relevant to your product, so that people may get attracted to it. Similarly, plan other strategies that could increase your conversion rate.
The digital marketing trend is not the same in all regions. You could track the traffic in each region with the assistance of SEO. The same strategy that has lost its traffic in the U.S. may attract traffic in another part of the world without making any change to it. So, track Internet traffic and make sure your content gets the necessary traffic. However, the traffic in the U.S. has got better now when compared to the initial stage when the lockdown was imposed.
Make sure not to lose your existing customers. Better start a newsletter or journal and educate your customers. Make them aware of being safe and the need for social distancing. Educate them on your products, services, etc. Share customer reviews on your digital platforms.
Make sure your marketing content is sensitive. Do not overpromise about anything. Motivate your customers to stay positive. Make an optimistic and neutral stand in any matter. One minor mistake during this period could mean a huge loss in the future, as this period is more crucial and sensitive by nature itself.
Stay relevant to your product. Make sure that people feel you care for them. If your content is irrelevant, then it means that you do not care for them. Avoid humor and stay strict with the words you choose for advertising. Do not choose words like killer, sick, etc., as this would emotionally affect people as of now. Also, apply proper grammar and copywriting methods to your content.
Overall, make sure you and your business stay along with your clients and customers, and at the same time, to overcome this hardship, educate yourself and learn more about your customers to invent new ideologies for your business