The email marketing trends are evolving each day, and attaching a video to the marketing email is the trendiest marketing method. You also know how people respond to videos, as several people spend hours watching videos online. The click-through rate is high for the marketing emails having videos. The idea of including a video in the marketing email is expensive and involves a lot of research to educate the customer about the product in the most engaging style. A perfectly planned video email marketing can influence many in the expanding internet population. Read more to know how to use video for email marketing campaigns.
Firstly, you need to understand the reason behind the campaign and the sole purpose of starting it online. Prepare the objectives for the campaign and study about the customers when the marketing strategy is included. List the steps which you have to perform to attain the campaign and marketing goals and stick to the steps.
Recording proper videos is another important task that involves the customer directly. Use quality equipment for clear sound and likable image quality. You can also use exceptional recording application for shooting videos. Avoid disturbances like noise, unpleasant images, and undesirable voices. Follow a certain style for delivering the video, which works well for the campaign and the marketing.
See that the video length is short and optimal to interest the audience. Often people get bored with long videos and tend to get lost during video delivery. Another drawback of the long video is that it becomes difficult to attach the large volume to the emails. Consequently, it is better to maintain the video’s time duration between a minute to two minutes.
Perform a small test on the video, for the first step, share the video in the closer or smaller group to identify the pros and cons of the video. If there is a genuine suggestion, do not hesitate to edit the video and improve the final video for email marketing.
It is a video for email marketing yet, enhance the perceptibility of the video by presenting it on free digital platforms like Youtube, Facebook, and Instagram. This helps to improve the brand and make the campaign more popular among a large audience.
Sometimes, people get intrigued by a series of videos, instead of a single video loaded with a lot of information. Break down the information into small videos and hit the send button to excite the customer at intervals. In this way, you can keep the people engaged for a long time. Also, use the keyword ‘video’ in the subject line to attract the audience.