The year 2020 has seen various brands, marketers, and businesses facing more struggles to survive extreme economic turmoil. Meanwhile, digital marketing has become very popular and many business platforms have preferred it to survive and regain more profits during this pandemic. Being a social media influencer and expert, Nishit Sangwan sheds light on the future of the digital marketing in 2021. He states that this year is one of the most interesting and challenging times for a marketer today. The COVID-19 pandemic has let several businesses shut down and made it imperative for brands to go online for sales and services.
With digital marketing, marketers could be trending rapidly. nishit Sangwan sheds light on the future of digital marketing advancements that would make 2021 a new digital era.
The future of digital marketing relies on Artificial Intelligence (AI). Adding AI to digital marketing reduces the human effort and increases the business in various strategies. Chatbots have become essential today for consumer-related businesses. Virtual Reality (VR) must become an integral part of the marketing campaigns for brands to reach out.
In general, digital marketing has large data from consumers. By combining direct communication with consumers on social media platforms and consumer data, brands can effectively reach the target audience and offer customized products and services.
Both podcasts and webinars have become value-added factors in the digital marketing. In this pandemic year, webinars have resolved problems to conduct seminars and training. Podcast itself has witnessed many free channels becoming paid versions today. Finally, we got the statement of nishit Sangwan sheds light on the future of digital marketing.