WhatsApp is one of the best messaging apps that has shown its reach within a few years. Now, it has become the third most popular global social media app after YouTube and Facebook. Even the CEO of Facebook, Mark Zuckerberg, had admitted that WhatsApp is the popular messaging application and owned it last year. Over 1.5 billion users are using WhatsApp for messaging. This will be an excellent platform for marketers to deliver products to targeted customers and social groups. The reasons to use WhatsApp as a business platform are mentioned below.
WhatsApp is better in privacy and security. You can send an encrypted message to your dealers and customers if you wish to avoid business threats to the product information. Since WhatsApp is user friendly, customers won’t find difficulties in communicating through the application. Moreover, you can send documents, interact through video calls, and normal calling features. Also, it is being preferred by both youngsters and elders today. Reaching out across generations is one of the best marketing strategies to survive in Digital Marketing. With WhatsApp, you can respond to your customers individually or in groups within a few seconds. The WhatsApp for Business API works on an API-based business interface to engage with customers in large scale businesses. This emphasizes the brand of a business and ensures 24/7 customer service in a free-form mode.