Selligent Marketing Cloud is a CM Group brand. It is one of the most popular omnichannel marketing platforms. Selligent empowers companies and acknowledges the ones that are delivering more valuable and customized consumer engagements. This company’s mission is to make marketing more personal. So the Selligent awards 2020 recognize global brands for excellence in digital marketting.
On the 16th of December, 2020, Selligent announced the winners of its awards --- “2020 Selligent Awards.” This announcement was made immediately after a digital ceremony, which was attended by the company’s partners and clients from various regions of the world. The Selligent Awards recognize the brands that deliver seamless omnichannel marketing campaigns, which meet the consumers’ growing needs.
There was an independent panel of judges, which selected winners from five major categories. Added to these, there was an internal vote from the Selligent team. There were also six Public Vote Award winners, who were selected by the participants of the company’s “Reconnect 2020” events.
Tesco is a British multi-national grocer. This company has applied its customer data in a much better way than it did before. It let customers opt out of sensitive communications during the Mother’s and Father’s Day campaigns. The customers who didn’t have a living mother or father were allowed to omit themselves from the future communications associated with these holidays. Over 200,000 customers took advantage of this opt-out option provided by Tesco. This strategy also helped in boosting the click-to-open rates by three-fold. There was a lot of praise from Tesco’s customers for its support and sensitivity while get Selligent awards 2020 recognize global brands for excellence.
Millésima and its agency partner Avanci:
Millésima is a wine merchant. Using help from its agency partner, Avanci, this company found ways to boost the ultra-personalized customer experience that it already boasted of. It concentrated on its customer preferences and behavior data. By doing this, Millésima converted its first-time customers into repeat ones. Within a few months of its initial campaign, the company saw a 17% rise in repeat purchases.
This company is a home improvement retailer. It utilized Selligent’s innovative solutions to tie its in-store and online customer experiences in a better manner. Via streamlined omnichannel customer touchpoints, the company increased the customer emails by 177% and raised its revenue to 102%.
Uni-Médias is a French media group. It utilized Selligent’s automation capabilities for tackling content strategies across 7 of its publishing sources. Through these efforts, Uni-Médias was able to deliver dynamic content simultaneously to the readers across multiple brands. This led to an increase in the audience size by 40%. In this situation the Selligent awards 2020 recognize global brands for excellence in digital marketing.
Mediahuis and its agency partner Dignify
Mediahuis is a Belgian publisher. This company and its marketing agency, Dignify, put in efforts to increase new audience acquisition. For achieving this task, the companies deployed a contest-based campaign. This contest was launched across multi-channels, such as emails, web, social media, videos, etc. As a result of these companies’ combined efforts, there was an integration of new and fresh engagement.
Mercialys is one of the leading European real estate developers. This company attempted to drive meaningful and valuable engagement among its consumers. Because of its efforts, 60% of its customers opted for SMS opt-ins. Following this company’s campaign launch, the push-notification opt-ins rose to 19% within a few weeks.
Now, continue reading to know how Selligent Awards 2020 recognized the other global brands for excellence in the digital marketing.
In addition to the above awards, the following ones were also given for excellence in other areas:
The Reconnect 2020 Public Votes were given to 6 other companies. Karthik Kripapuri, the CEO of Selligent, congratulated all the winners from the Selligent awards 2020 recognize global brands for excellence in digital marketing..