Over the past couple of years, digital marketing has grown like never before and it continues to evolve, creating more opportunities than ever to connect with customers. In this blog --- The Digital Marketing Forecast for 2021 --- we will walk you through the key concepts of Digital Marketing for the coming year (2021).
We all know that due to COVID-19 pandemic, the world economy has gone down like never before. If the pandemic continues, then it could present even greater challenges for all the fields, including marketing in 2021. To avoid such a dire situation, this is the right time for the marketing field to adopt new trends. Some key trends that are expected to impact the marketplace in 2021 are listed below.
#1 Enhanced website search function
When it comes to online shopping, many people spend more than an hour to find a product of their choice. But sometimes, the customers are unable to find the product they want due to reasons like incorrect product description, difficulty in comparing products, ratings, reviews, and more. To provide the customer with the right information about the product, brands have to work with local retailers. Make sure that the information about the product is accurate and clear.
#2 Prioritize mobile functions
Nowadays, most people use their smartphones for their shopping. So, it is important for a business website to provide a smooth mobile experience to its users. You can use Search Engine Optimization (SEO) tools to improve your website’s organic search results.
#3 Machine Learning
Artificial Intelligence (AI) and Augmented Reality (AR) play an important role in the ecommerce field. These tools will help you in enriching communication between you and your customer, measure and analyze your customer behavior, and more. It also helps you to guide your customer to buy the right product that meets their needs.
#4 Visual messaging adds
The video marketing concept is a trending one and it is likely to be the backbone of digital marketing in the coming year. Brands have to make sure that the product video will help their customers to build confidence and offer inspiration through DIY.
#5 Voice search and commerce
The voice search feature is also becoming more common. Most people nowadays use smart speakers from Amazon and Google to search for the content that they need. It is also expected that voice-based shopping would jump to $40 billion in 2022. Now we have seen the Digital Marketing Forecast for 2021