If you think that an endless, explosive marketing budget is essential to generate website traffic, it is a misconception. If you do proper strategic planning and aim at realistic outcomes, you will be able to succeed using a limited budget. You have to know, for a fact, that digital marketing need not be expensive.
The following are some of the ways to generate website traffic using a limited marketing budget:
Your main aim is to get as much traffic as possible on your website. For this, you need to have some SEO insight. You need to optimize your website and its content for those keywords and phrases that your target audience will search for. To achieve the same, you can make use of some free online tools.
In case your website has any broken links, you will be losing customers and prospects. To avoid this situation, you have to review your website and see if there are any URLs that need to be fixed. This is a fast method to get back all the traffic.
If you have put in a lot of effort into blogging in the past years, you can update those posts with new facts, images, and quotes. This will help you in getting new attention. You can also allow your audience to know that your blog posts have been updated as a call to action at the bottom of the webpage.
Choose an SEO tool and check which one of your content is ranking on page 2 of Google. You should now refresh and optimize this content such that it reaches page 1.
If you find that somebody is talking or writing about your brand, but not linking to your page, you can try reaching out to them. You can ask them politely to link to your page. This will definitely help in getting you more opportunistic traffic.