Instagram Marketing Tips to Boost your Brand

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Instagram Marketing Tips to Boost your Brand

Over the years, the number of brands that use Instagram marketing as their business strategy has increased tremendously. There are a billion people who use Instagram on a monthly basis.

Let us see some unique Instagram marketing tips and techniques that will help boost your brand:

Make use of a business account:

Using a business account is much more helpful than using a personal one. Business accounts have features that cannot be found in personal ones. Some of those are:

  • Instagram Insights
  • Instagram Shopping
  • Instagram Advertisements
  • A call-to-action option on your profile

Personal accounts have their own advantages and are suitable for content creators. But, business accounts are more suitable for marketers.


Every social platform is a unique tool. You need to know what you are trying to build to make use of these social platforms effectively. You should have answers to the questions given here:

  • Are you going to increase your brand awareness?
  • Are you going to make sales?
  • Is establishing your brand one of your goals or the only goal?

It is also possible to have a collection of various outcomes. But, the bottom line is that you have to be clear about your Instagram strategy. Only then can you achieve your goal.

Be sure about your audience:

To find out your target audience, you need to do a lot of research. You should know what kind of people you would like to reach. From the Instagram demographics, we can conclude the following facts:

  • The U.S. is the biggest Instagram market.
  • The most active people on Instagram are in the age group of 18 to 29.
  • Instagram is being used more by urban people than the suburban ones.

From the above facts, you cannot just conclude that you have to use Instagram to reach Urban Americans in their teens or twenties!

In other words, you need to define your target market. Only then can you design content that will be suitable for that target market.

Profile Optimization:

The first impression is the best impression.One of the best Instagram marketing tips is to optimize your profile. You have to make a really good first impression. In your profile, you need to tell people why they should make an effort to follow your Instagram account.

You need the following fields in your profile:

  • Your name
  • Your username
  • Your website
  • The website category
  • Contact information

Profile picture selection:

A picture is worth more than 1000 words.Many of you would have heard the above saying. For almost all brands, your profile picture will also be your logo. By looking at your picture, people tend to determine who you are.

You can choose the shape of your profile picture. It can be in the shape of a circle or square.

Visually compelling content:

Because Instagram is a visual medium, you need really great posts. Even though photography equipment is not necessary, your photos should be up to the mark. They must be in focus, well-lit, and sharp.

Compelling visual content attracts people. In order to boost your brand, your posts must tell a story and get people excited. If you are not sure of what to post, have a look at the following list:

  • Behind-the-scenes posts
  • Videos
  • Instructional posts
  • Quotes
  • Images that are text-based

Great captions:

Captions are as important as pictures. Your brand voice has to match your brand look. Just because you have a beautiful profile picture, you cannot neglect your captions. Your brand voice should also be consistent across all your posts.

Your caption should be limited to 2,200 characters. But only the first two lines of your text can be seen in the news feed. If your target audience wishes to read more of your caption, they need to click the More option.

  • The organic posts can consist of 138 to 150 characters.
  • The Instagram ads can be of 125 characters.

Instagram stories:

Stories are fun. Nearly half of the businesses in Instagram tell stories. Stories are a significant part of a good marketing strategy on Instagram.Your Instagram stories usually vanish after 24 hours. Followers always expect a “real and raw” story. You need to stick to the following points while telling stories:

  • Always be interactive
  • Try to create a personal connection
  • Always be consistent
  • Use a call to action

These are some of the most prominent Instagram marketing tips and techniques that would help in boosting your brand.