VOICE SEARCH SEO STRATEGIES 2020

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VOICE SEARCH SEO STRATEGIES 2020

Internet voice searches have gained a wide reach in most adults nowadays. It is one of the fastest-growing types of searches. Implementing voice search in Search Engine Optimization (SEO) paves the way for site development. Over 55% of users do voice search to ask questions on a smartphone. According to eMarketer, around 39.4% of Americans use the Internet by operating a voice assistant per month. COVID-19 had turned most users to limit touching due to fear of contamination. It is estimated that over 32% of consumers are interested in hands-free technology, according to Gartner. The effects of voice search on SEO include the following.

  • Natural language
  • Keyword length
  • Question words
  • Semantic search
  • Local search
  • Search Engine Results Pages (SERPs)
  • Ecommerce
There are specific strategies you need to follow while using a voice search in SEO. Below are the techniques you have to implement to your business to develop the voice search.

Understanding customers and device behavior:

Understanding the type of customers is the essential thing you need in SEO. Similar to voice search algorithms, use your data, location, and various information to understand search contexts, marketers, and consumers. You can opt with Real-time data and research on consumer insights.

Using conversational keywords:

In general, the short-tail keywords will disappear shortly. The focus on conversational keywords may help you out with natural phrases used in voice searches.

Make compelling content:

Usually, you might have used a different SEO strategy before implementing a voice search. But now, you have to pay special attention to creating detailed answers to common questions and answering concisely to the simple questions.

Create a page that answers FAQs:

Voice searchers begin questions typically with Who, What, Where, Why, and When. Creating a FAQ page will attract users compared to other webpages.