Remember: Digital Marketing is a Long Game
Digital Marketing is a process of introducing a product to people via the internet and online-based digital technologies. In other words, digital marketing is advertising a product through digital channels that cover social media, mobile applications, email, search engines, and more. In modern days, marketers earn more resources and benefits in their businesses by utilizing the digital marketing concept. Digital marketing is classified into two types; Online marketing and offline marketing, the two main pillars of Digital Marketing by experts.
Most of the marketers follow the online marketing concept since it gives more profit than offline marketing. The Online Marketing concept is categorized into seven (7). They are as follows:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
- Content Marketing
Most of us are a little bit aware of these concepts. Almost all the marketers utilize any one of these online marketing concepts to increase their business value. Some of the benefits of Online marketing are Cost-effectiveness, consumer preferences, increase traffic, increase sales, etc.
Similarly, Offline marketing is also categorized into four types. They are,
- Enhanced Offline Marketing
- Radio marketing
- Phone marketing
- Television marketing
These four offline marketing concepts are frequently used by marketers. Let’s see the Offline Marketing concept in detail.
Enhanced Offline Marketing
This concept is entirely offline but is enhanced or improved with the help of electronic devices. For example, You can find some hotels or restaurants that offer iPads to make orders.
Radio Marketing is a simple and easy marketing idea. Information about the product or component will be played in the middle of some shows. Product manufacturers will pay for campaigns. The cost factor depends on the radio company’s cost factor and time duration.
The Phone marketing concept is getting more attention nowadays. The multi-channel concept is used behind the phone marketing. Marketers advertise their product information via websites, SMS, MMS, social media, email, and other forms of digital marketing strategies.
Television marketing is also similar to the Radio Marketing concept. The concept is delivered in the visual format, which is easy to understand. A television advertisement is known as a television commercial, commercial, advert, TV advert, or ad.
Other types of offline marketing are Billboard ads, Live demonstration, Guerilla marketing, Direct mail, Telemarketing, Print ads, Weather Simulation Rooms, etc.,
Many marketers use different marketing concepts to establish a stand in this business world. In short, Digital Market is a Long Game.