Email Personalization | Email Remarketing
Personalization is a significant part of an efficient email remarketing campaign. The subject lines, calls to action, and body contents that are personalized always help in improving open and click-through rates. Now, let us see why email personalization is so important. The following are some reasons for why it plays such a huge role in email remarketing campaigns:
Marketing emails are often found to be dull and generic. So, when you make use of personalized messaging, it helps in enhancing your email campaigns. You can start personalizing your emails and avoid bothering users with cookie-cutter messages.
Many people do not like automated experiences. Research has come to the conclusion that only 3% of the people actually liked it when a company used an automated system to answer calls.
Email personalization techniques make you stand out from the rest. It also drives traffic to your website and helps in improving campaign effectiveness.
Let us now look into the methods for personalizing remarketing of emails:
Users’ Stage in the Consumer Journey
It would be nice if every person who leaves (abandons) your website states the reason for doing so. Now, we have only the general reasons behind website abandonment. It is not easy to pinpoint the exact reason.
The user’s stage in the consumer journey will offer some insight into his/her website abandonment. To perform remarketing to such users, you should have their email information. This is the reason why “lead capture strategies” are so crucial in building your email list.
When you have the users’ contact information in your hands, you can send them to trigger emails. Trigger emails are nothing but targeted messages that you send after the user abandons your website. Using such quick, targeted messages, you can address the reasons for a particular user’s website abandonment and drive them back.
To improve the efficacy of your campaigns, you have to understand the local preferences. You need to modify your content marketing strategies in such a way that they become suitable for localized needs. By doing so, you will be able to ensure enhanced conversion rates.
Using a suitable language will help in making a world of difference in email re-marketing campaigns.
There is always a debate over the ideal time to send emails. The emails that are sent in the morning or early afternoon have a better chance of being read. Before you start sending your emails, please ensure that you take the user’s location and time zone into account.
Otherwise, the user might overlook your emails.
Inclusion of Dynamic Content
Dynamic content is nothing but information that you collect from data. This can be used to personalize communications. Dynamic content does not work like the other parts of your email. Most of the other parts of your email will be designed by a copywriter. But this is not the case in designing dynamic content.
Some of the most effective kinds of dynamic content are Product Recommendations and Cart Rebuilders.
We have now seen the importance of email personalization and also looked into some tips to improve the same.