Google Core Update May 2020 | Smart Shopping campaigns
In this blog, we will be analyzing Google’s Core Update, Smart Shopping campaigns, and other associated stuff. We will be concentrating on the May 2020 Core Update and the digital marketing news from this week.
Google’s May 2020 Core Update:
Google has announced its core update on the 4th of May, 2020. It has just been some ten days back. The announcement has been a big happening. And, the outcome of the update is going to be huge!
There are many verticals that have encountered ranking volatility because of the core algorithm update.
A re-imagined version of Shopify POS:
Now, do we know what Shopify POS is? For those who are not aware, it is an iOS-based Point of Sale service from Shopify.
Now that we know what Shopify POS is, we can directly plunge into the details.
Shopify has introduced a reimagined version of its POS, especially for its retailers. Added to a host of other improvements and enhancements, Shopify’s new POS has a curbside pickup option. Using this option, local customers will be able to place their orders online and then pick them up conveniently at the brick and mortar location.
NCA Goal for Google Smart Shopping:
Today, retailers have got the facility to optimize their Smart Shopping campaigns for NCA.
By the way, what is NCA?
It is nothing but New Customer Acquisition. So, we can say that retailers now have the advantage of enhancing the Smart Shopping campaigns for New Customer Acquisition.
For any new customer, there is something known as “Conversion Value.” The Conversion Value for any new customer will be estimated by adding the value of the customer to that of a purchase.
Methods used by Google to surface COVID-19 search results:
Google Core Update May 2020 – Google’s Danny Sullivan has described how the search engine identifies and serves news content for all searches associated with COVID-19.
In the Top Stories section, Google serves both AMP and non-AMP stories.
You will be curious to know what AMP and non-AMP are:
AMP is nothing but Accelerated Mobile Pages. It is an open-source framework. It has been designed by Google in collaboration with Twitter.
We have now discussed Google’s Core Update as well as this week’s digital marketing news.