Updated 2020 Digital Marketing Strategies
In a competitive world, possessing advanced digital marketing skills is a must in order to survive. In this page, we have listed a few must-have 2020 digital marketing strategies that could help you improve your business.
The essential factor of the digital marketing program is to gather and deploy deep data-driven insights. Organizations need data analytics that could also help marketers to know how to read the data. Data analytics is becoming sophisticated at every next level. One of the advantages for smaller companies is the newer dashboard and analytics tools that utilize Artificial Intelligence technology.
Customer Experience Marketing & Insights
Nowadays, marketers are keen on creating customer experiences. Understanding the customer experience using their data is mandatory. So, marketers can find the need and wants of the customer.
AI & Machine Learning
In recent years, the importance of AI and Machine Learning is marching toward the peak. To make use of Artificial Intelligence, marketers should have expertise in using Machine Learning. This will help in achieving market-specific objectives by optimizing the real-time customer experiences and spending across channels. The marketers should know more about other AI-based tools to do the following.
- Aid in automated content tagging
- Conversational experiences
- Real-time personalization
- Content creation
- Augmented marketing analytics
Customer Data Security and Privacy
The data of the customers need to be protected. Every business needs expertise in the cybersecurity field to handle its customer’s data in a secure environment, as the two major parts of marketing are privacy and security.
Social Video Marketing
To engage the customer, social media paves one of the best platforms. Producing a creative video only engages the customer, which in turn leads to conversation and conversion. Marketers should know how to optimize videos for search. They have to evaluate and improve campaigns using data analytics.